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Mission, values and strategic plan

Our mission

To be the world’s leading example of an inclusive museum service.

Our values

  • We are an inclusive and democratic museum service; we believe in the concept of social justice: we are funded by the whole of the public and in return we strive to provide an excellent service to the whole of the public.
  • We believe that museums are fundamentally educational in purpose.
  • We believe that museums are places for ideas and dialogue that use collections to inspire people.
  • We believe in the power of museums to help promote good and active citizenship, and to act as agents of social change: museums change lives.
  • We believe in the importance of sustainable development and we recognise that we have a role to play in the conservation and protection of the built and natural environment.
  • We believe in seeking out new opportunities and innovative ways of working, so as to keep our public offer fresh, relevant, challenging and competitive.

Strategic plan