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Mission, values and strategic plan

Our mission

To be the world’s leading example of an inclusive museum service.

Our values

  1. 1. We are an inclusive and democratic museum service; we aim to maximise social impact and educational benefit for all - museums change lives.
  2. 2. We believe that museums are fundamentally educational in purpose.
  3. 3. We believe that museums are places for ideas and dialogue, that use collections to inspire people; we do not shy away from controversy.
  4. 4. We believe in the power of museums to help promote good and active citizenship, and to act as agents of social change: we believe in the concept of, and campaign for, social justice.
  5. 5. We believe in the importance of sustainable development and we have a role to play in the conservation and protection of the built and natural environment.
  6. 6. We believe in seeking out new opportunities and innovative ways of working, so as to keep our public offer fresh, relevant and challenging.

Strategic plan