Mission, values and strategic plan
To change lives by enabling millions of people, from all backgrounds, to engage with our world-class museums.
We believe that museums are fundamentally educational in purpose.
We believe that museums are places for ideas and dialogue that use collections to inspire people.
We are a democratic museum service and we believe in the concept of social justice: we are funded by the whole of the public and in return we strive to provide an excellent service to the whole of the public.
We believe in the power of museums to help promote good and active citizenship, and to act as agents of social change.
We believe in the importance of sustainable development and recognise that we have a role to play in the conservation and protection of the built and natural environment.
We believe in seeking out new opportunities and innovative ways of working, so as to keep our public offer fresh, relevant, challenging and competitive.