Paul Adams uses his famously unorthodox body-twisting 'gogga' bowling action. He developed it as a boy playing on sand pitches in Grassy Park, a deprived area of Cape Town. Courtesy of Sporting Heroes Collection Ltd.
Cricket changed as the West Indies team became world champions in the 1970s. At this time, the world was isolating apartheid South Africa, particularly in sport. Events were shifting the old boundaries between the coloniser and colonised.
Legendary cricketers such as Clive Lloyd, Viv Richards and Michael Holding made the West Indies dominant in world cricket in the late 1970s and 1980s. In 1976 the English Test captain, Tony Greig, was made to regret his words after he announced that he had the players to make the West Indians 'grovel'. The West Indies won the series 3-0, and by 1979 they had won the Cricket World Cup. In the famous 'blackwash' test series of 1984-85, they once again beat England 5-0.
Cricket was now a global business supported by sponsorship and large scale business investment, not least from the major tobacco companies.
West Indian cricket legend, Sir Vivian Richards, refused to wear a helmet and protective cricket gear even when playing against the world's best bowlers. Courtesy of David Munden/Popperfoto/Getty Images