The development of affordable and portable 35mm cameras and the acceptance of photography as a form of art, had a big impact on the world of advertising.
For this poster, the unknown artist used a photographic montage of images depicting the attractive sights of the ’’Ideal Sunshine Tour’’.
Reina del Pacifico was the largest vessel of her times in the fleet of the Pacific Steam Navigation Company. As a passenger ship she operated on the Liverpool- West Coast of South America service and was know for providing new standard of luxury accommodation. Rooms and public spaces were decorated in Spanish- Colonial or Moresque styles, referring to its Latin American destinations. Once a year, from 1932-9, Reina del Pacifico toured the coast of South America until the outbreak of war in 1939 when she was requisitioned for service as a troop ship.
During the Second World War she was taken up for trooping service and took a part in the landings in North Africa, Sicily and Normandy.