Yeoward Line

Richard Oliver, 1920 about

MMM.2005.22

About this object

For almost half a century, the Yeoward Line was one of the best advertised shipping companies. Colourful posters and other advertising tools placed their ships among the most recognisable in the Mersey. Their vessels had a distinctive funnel with red-yellow-red bands, which echoed the company’s Spanish connections. The full name of the company seems to have been Yeoward Bros and Bonny, which may explain the Y and B letters on the flag.
In the early 1900’s they started operating as fruit suppliers- with steamers adapted for the carriage of bananas from the Canaries. The progress of the company had been phenomenal, and they soon started carrying first class passengers from Liverpool to mainland Spain, Portugal and the Canary Islands. The sailings of the Yeoward Line ceased in 1954.

Object specifics

  • Other title(s)
    Yeoward Line Poster; Yeoward Line poster; Yeoward Line
  • Artist(s)
    Richard Oliver (born:unknown, died:unknown)
    T Forman and Sons Ltd (born:unknown, died:unknown)
  • Date
    1920 about
  • Materials
    Paper; Lithography
  • Measurements
    1000 x 640 mm
  • Physical description
    Yeoward Line Poster - colour lithograph. Inscription = 'YEOWARD LINE / Y B / AN / IDEAL / HOLIDAY / CRUISE / THREE / WEEKS / ROUND / TOUR / LIVERPOOL PORTUGAL / -MADEIRA- / CANARY ISLANDS'. Ship on sea in background surrounded by oval boarder with flag in foreground. Printed by T. Forman and Sons, London.
  • Related people
    Richard Oliver (Artist/maker); T Forman and Sons Ltd (Artist/maker); Yeoward Line (Yeoward Brothers Ltd) ()
  • Credit line
    Purchased from Christie's, London, 2005
  • Location
    Item not currently on display
  • Collection
    From the Merseyside Maritime Museum collections
Object view = Fine Art
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