For almost half a century, the Yeoward Line was one of the best advertised shipping companies. Colourful posters and other advertising tools placed their ships among the most recognisable in the Mersey. Their vessels had a distinctive funnel with red-yellow-red bands, which echoed the company’s Spanish connections. The full name of the company seems to have been Yeoward Bros and Bonny, which may explain the Y and B letters on the flag.
In the early 1900’s they started operating as fruit suppliers- with steamers adapted for the carriage of bananas from the Canaries. The progress of the company had been phenomenal, and they soon started carrying first class passengers from Liverpool to mainland Spain, Portugal and the Canary Islands. The sailings of the Yeoward Line ceased in 1954.