Promotional Heineken cans and display

Accession numbers MLL.2005.41.23 to 25

Heineken special edition Beatles cans shown with promotional display

In 1987 Beatles fans could receive a tape of 12 original recordings by sending off 4 special ring pulls from Heineken cans. One of these tapes has recently kindly been donated to the museum’s collections to fully complete this set.

The text on the display reads:

"Only The Beatles...
Only Heineken can bring you a unique cassette of 12 original Beatles recordings at Thresher. See can for details.
John Paul George Ringo [repeated along top and bottom]"

Be part of our Beatles exhibition

We'd like to include your memories and stories in the new Museum of Liverpool's 'Growing up with The Beatles' exhibition and on this website. Are you a Beatles fan? Does this Heineken promotion trigger any memories or anecdotes? If so then we would love to hear from you.

E-mail the Museum of Liverpool and tell us what comes to mind while looking at our Beatles collection. Please include your name, age, where you are from and your contact details if you'd like to get involved.

'Growing up with The Beatles' is one of the displays being planned for the new Museum of Liverpool, which opens in 2011.

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