Dogs online exhibition
Oil on canvas
Accession number LL 3417
The dog in this painting is almost one of the family and seems to be enjoying taking part in this chaotic scene.
William Hesketh Lever, the first Lord Leverhulme, originally purchased this painting for advertising purposes. A bar of Sunlight Soap was added to the picture in the advertisements.
Lever started to buy notable contemporary British paintings for use as soap advertisements in 1887. The paintings, although set in humble interiors, tended to emphasise the importance of good clothes, personal appearance and cleanliness. An innovative marketer, Lever offered high quality reproductions of the paintings as prizes for collecting a large quantity of soap wrappers.
From the Lady Lever Art Gallery.
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