Shoes online exhibition

Grand National publicity letter

Archive reference number DX/187

Accession number 1979.645

This publicity letter is pasted into an album from the Collinson archive. The text reads:

"J. Collinson & Co. Established 1831
J W Collinson
Boot makers

34 & 36 Bold Street, Liverpool, 1.
Telephone Royal 2618, two lines

And at Eastgate Row, Chester.

Madam,

This month, as far as Liverpool is concerned, the Grand National takes pride of place as the outstanding event, & the Shoe illustrated is perhaps an ideal example of smart footwear for this occasion.

In Coronation Blue, trimmed with white or red, or in Brown Deerskin, combined with the fashionable shade of British Tan, the price is 49/6.

Of course, every possible Footwear requirement for the races is in stock, from the newest American fashion models for wear in the Stand to the rubber overboots which are so useful when enjoying the thrills of the Canal Turn.

Assuring you of our very best services at all times.

We are, Madam,

Yours faithfully.

J. Collinson & Co."