Juicy Couture

Tracksuit, cotton-polyester velour, Juicy Couture (Pamela Skaist-Levy and Gela Nash-Taylor), 2003

Accession number WAG2003.30.2

pale tracksuit and suede boots

Tracksuit, cotton-polyester velour, Juicy Couture (Pamela Skaist-Levy and Gela Nash-Taylor), 2003. Synthetic suede Ugg-style boots, 2006.

Juicy Couture was founded in California by Pamela Skaist-Levy and her friend Gela Nash-Taylor in 1994, initially to market a line of jeans. The brand has become famous for its range of casual, comfortable tracksuits in pastel-coloured velour, wool cashmere and fleece.

They are sporty and easy to wear but still retain an air of glamour because of the colours and fabrics used. Juicy tracksuits have been much-worn by celebrities both in America and Britain, increasing their popularity.

More recently the company has branched out into men's and children's wear as well as women's accessories. Its more formal line, 'Couture Couture' , includes more dressy, structured clothes such as women's tailored suits and evening dresses.

Skaist-Levy and Nash-Taylor took their inspiration for the original tracksuits, like this one, from the carefree Californian lifestyle they were both living in the early 1990s. They had little need to dress up and consequently favoured a relaxed, casual style in their designs. Since becoming world famous and attending many more formal events, the designers have changed direction and developed the 'Couture Couture' line to provide the clothes for their new lifestyle.

Purchased from Cricket, Cavern Walks, Liverpool, 2003.

Rear view

Rear view of pale tracksuit