The Art Nouveau, or 'New Art', style began to develop during the 1880s and reached the height of its popularity around 1900. It took its name from a shop opened in Paris by Samuel Bing in 1895. It was based on flowing, natural forms, inspired by plant, animal and insect shapes, especially those with curling, scrolling lines. Designers often included images of women with long swirling hair and dresses. Makers experimented with natural materials, such as animal horn, pearls and semi-precious stones.