A woman in a wet suit

Speedo LZR Racer with Commes des Garcons print. Modelled by Natalie Coughlin, image courtesy of Speedo

Technological Innovation

Dare looks at contemporary fashions and how sportswear is rated highly as an essential part of the modern wardrobe.

Function and high performance are of primary concern in the design of sportswear. Companies invest a great amount of time and money into researching performance-enhancing garments and footwear.

Recently, fashion designers have integrated many of these technologies into their designs, often by collaborating with sports corporations. At the same time, sportswear has become increasingly fashionable and self-aware, often looking back at its own design history.

In this section you can see:

  • a sequined cocktail 'wetsuit' by Chanel
  • a running outfit by Stella McCartney for adidas
  • a UniQT football kit designed for Cameroon's national team.