Fashion V Sport
Dashing Tweeds Cycle Suit © Guy Hills/Victoria and Albert Museum London
13 February 2009 to 31 May 2009
This exhibition is now closed
This stylish exhibition on tour from London's Victoria and Albert Museum, explored the relationship between contemporary fashion and global sportswear brands over the last 20 years. Around 50 outfits and 120 objects were on display, including contemporary sportswear, streetwear, accessories and shoes.
Divided into four sections, Dare, Display, Play and Desire, the exhibition guided you through a range of styles, outfits and objects to reveal the factors which interlink fashion and sport.
Dare looked at contemporary fashions and how sportswear is often seen as an essential part of the modern wardrobe. Display and Play highlighted the street as the most crucial space where sportswear is worn as fashion. Desire featured examples of advertising campaigns for fashion brands, including sports personalities such as David Beckham and David James modelling for Armani.
The exhibition showed how designers such as Stella McCartney collaborate with well-known sports brands like adidas and illustrates sportswear's popularity as a fashion statement. It also gave an insight into how designers such as Dries van Noten and Vivienne Westwood have reworked original sportswear staples such as the grey jersey tracksuit, redefining them as high-end must-have fashion items.
Exhibition organised by the V&A, London