Fashion V Sport
An exhibition at the Walker Art Gallery, 13 February 2009 to 31 May 2009.
Skaters2/Two boys with skateboards © Vanessa Oguchi www.photobotic.blogspot.com /Victoria and Albert Museum, London
Play traces the customisation of sports fashion and shows how the creativity of customisers has been embraced by global superbrands.
Sportswear first crossed over into casual wear because it was comfortable and affordable. Since then it has developed its own look, based on patterns and colours of performance sportswear but often exaggerated.
In playing with the idea of sportswear, designers have pushed the boundaries of what trainers and sports clothes can look like. Witty, ironic and sophisticated, their work reflects the equally inventive customisation of sportswear that can be seen on the street.
In this section you can see: