Director of Commercial and Business Development
Melanie is responsible for the commercial operation across National Museums Liverpool and heads up the trading company (NML Trading Ltd). The trading company includes in-house retail, merchandising, catering and events divisions.
The strategic approach over recent years has delivered significant growth in profits and a greatly improved visitor experience. This has been achieved by identifying new revenue streams, becoming increasingly efficient as well as innovatively diversifying current methods of income generation. All of the profit generated is gifted back annually to the museums and art galleries to support its great work.
Melanie joined National Museums Liverpool in February 2012 with 10 years senior management experience in catering, hospitality and events within the football and stadia industry. She has delivered key initiatives and managed significant organisational change to establish National Museums Liverpool as a leading organisation within the museum sector for generating income.