Lever bought this painting in 1889 and used it in an advertisement. He changed the title from 'Vanity of Vanities' and added the brand name, Sunlight Soap, and the slogan 'so clean'. Frith objected to his picture being used as an advertisement but Lever believed advertising gave more people a chance to see good art.

The New Frock | National Museums Liverpool

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The New Frock

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