For almost half a century, the Yeoward Line was one of the best advertised shipping companies. Colourful posters and other advertising tools placed their ships among the most recognisable in the Mersey. Their vessels had distinctive funnels with red-yellow-red bands, echoing the company’s Spanish connections. The full name of the company was Yeoward Bros and Bonny, which may explain the Y and B letters on the flag. In the early 1900s the Yeoward Line started operating as fruit suppliers and their steamers were adapted for the carriage of bananas from the Canaries. They soon started carrying first class passengers from Liverpool to mainland Spain, Portugal and the Canary Islands. The sailings of the Yeoward Line ceased in 1954.