'Darkie' toothpaste box

Small box labelled 'Darkie toothpaste'

Darkie toothpaste was made by the Taiwan-based company Hawley & Hazel. In 1985 it was acquired by the US firm Colgate-Palmolive. At that time the toothpaste was named 'Darkie'; it is now called 'Darlie'.

'Darky', or 'darkie', is a racist term used primarily in the United States and Britain to refer to people of African descent. The packaging features an image said to have been inspired by an Al Jolson performance.

On display in the 'Legacies: racism and discrimination' section of the museum.

1980s, paper, Taiwan

Accession number ISM.2008.2.1-2