Jeans for Genes

Jeans for Genes

Jeans in 100% Cotton

The story of cotton would not be complete without something about denim. This fun and funky fabric and its transformation from workwear to essential fashion item is celebrated in the exhibition.

As part of the exhibition, we linked up with the Jeans for Genes Campaign, which celebrated its 10th birthday at the time. 

Jeans for Genes Day is an annual event when everyone across the UK is encouraged to jump into their jeans and make a donation. The funds are used to pioneer research and provide vital support services for children affected by some of the most serious life-threatening genetic disorders.

As part of the exhibition, a Jeans for Genes display included items of denim wear signed by celebrity supporters such as former Atomic Kittens Jenny Frost and Liz McClarnon, Javine, Blazin' Squad's Kenzie and GMTV presenter Ben Shepherd.

For more information and your free fundraising pack visit or call free phone 0800 980 4800.

Jeans for Genes Campaign(tm) Reg. Charity No. 1062206