"I really care about a healthier music industry for creatives."

Singer-songwriter and producer, Niki Kand found her voice in Liverpool after moving here from Tehran. Influenced by her parent’s love of western pop music she now creates lo-fi dream-pop escapism, celebrated by BBC Radio 6 Music and BBC Radio 1. She explains her outlook as she looks forward to creating her debut EP in 2023.

Collaboration is important to me. I think I worked alone for too long and, it was good cause I wanted to find out what I was about musically but working with others is a different dynamic which I quite enjoy now, I also think it’s an amazing way to connect, build relationships and learn from each other. 

I’ve had a lot of positive feedback on Sexy But Sad, Stupid and This Too Shall pass and heard people could relate to them so they’re special in that sense.

 

For my upcoming tracks I’ve been working towards a softer sonic spectrum with some jazz elements, which is very close to my heart. This time I’m working with a band which is very exciting and I’ve also been good at delegating some tasks and welcoming other’s creative input of which I’m very proud.

If I could go back in time and see anyone it would be...Queen! I’m a big fan of Freddie Mercury and think he was an incredible performer. I love how un-choreographed and real his performances were.

If I wasn't an artist I'd be a...radio presenter.

 

I really care about a healthier music industry for creatives. I think there are many stereotypes in music industry around gender, race and age that end up limiting opportunities for musicians. I also believe educating musicians about what it takes to build a sustainable career in music is as important as music itself! Although the industry has changed a lot and musicians are more aware and in control of their careers, but there’s still a lot of room for improvement.

My favourite song to cheer me up is...Sunny! I like the Boney M. version.