Unseen photographs of Gerry and the Pacemakers in new exhibition at Museum of Liverpool.

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Band and fans Gerry and the Pacemakers performing at the Cavern.

'Gerry and the Pacemakers: Hit Makers and Record Breakers', a collection of more than 30 photographs, opens to the public this Friday.

From the innocence and exuberance of the young group while on promo shoots, to the heady atmosphere of the Cavern in full flow, the photographs show a band on the rise to huge success and give a taste of the excitement surrounding Merseybeat at the time.

Following the Beatles’ incredible success in 1963, the Merseybeat explosion catapulted local groups to national fame, in particular Gerry and the Pacemakers. In just 18 months, the group had six British top ten hits and were the first act ever to reach number one in the UK singles charts with their first three releases.

Man and woman Gerry Marsden and Cilla Black

The exhibition features a number of images taken on location while filming 'Ferry Cross the Mersey', a fictionalised account of their remarkable rise to fame. Other images reveal the boys at their touring peak, relaxing with fellow Liverpool star, Cilla Black, and meeting lucky fans.

The exhibition opens in time to mark both the 60th anniversary of the Cavern as well as Gerry Marsden’s 75th birthday (24 September). It also forms parts of the citywide celebrations, 50 Summers of Love. This summer, to celebrate all of this, we have a host of free family events which explore the wider creative and cultural shifts of the 1960s which changed the world forever.

'Gerry and The Pacemakers: Hit Makers and Record Breakers' runs until 7 January 2018.